If there’s one thing I’ve learned about social media: Content that lives natively on a platform always perform best, and “link posts” that point people to another site perform worst. The ability to tell thought leadership stories natively on the platform Here are a few reasons you should care about this update.ġ. Then you compose the article like you would any other LinkedIn Pulse post, press publish, share it from your company page, and-voila!-you’re done. As long as you have admin privileges, just click the “Write article” icon at the top of your feed, and it’ll give you the option of publishing from your company page. I didn’t see an official announcement from LinkedIn, but based on a straw poll of marketing friends, it appears to be available to a lot of admins of LinkedIn company pages. But until now, you’ve only been able to publish them from your personal account. LinkedIn Pulse-a native article publishing feature-has long been the best way to engage people with longform thought leadership on the platform. It may not seem like a big deal … but it’s a big deal. Now, you might be saying, “Joe, you weird little content nerd, why are you so excited about this?” And listen, I get it. Immediately, I knew I had to change course and write about this new feature. When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently.
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